This section provides guidance on how to create (or update) your mission, vision, and values.

Some companies have both a mission statement and a vision statement. Others use just one or the other. There isn’t a right or wrong way!

The Difference Between a Vision and Mission Statement

A vision statement describes an ideal future state that your company is striving to achieve. A mission statement describes the aims and values (the purpose) of an organization. While there is a difference, as you look at examples you will notice that many “vision statements” sound like “mission statements”, and the terms are sometimes even used interchangeably.

A mission statement describes what your company does. A vision statement describes where you are going or what your highest long-term goal is.

Your Values

Your values indicate what is important to your company and the qualities of your actions.

Example Mission, Vision, Value

Get the Mission, Vision, Values Template and Worksheet file here.

Additional Reading About Vision & Mission Statements

• Mission Statement
  • **https://en.wikipedia.org/wiki/Mission_statement**
  • **https://www.atlassian.com/team-central/project-planning/mission-and-vision-statements**
• Vision Statement
  • **https://www.executestrategy.net/blog/write-good-vision-statement**
  • **https://www.projectmanager.com/blog/guide-writing-perfect-vision-statement-examples**
• Values
  • **https://hbr.org/2002/07/make-your-values-mean-something**
  • **https://www.inc.com/entrepreneurs-organization/a-labor-of-love-how-to-craft-your-companys-core-values.html**
  • **https://cultureiq.com/blog/defining-company-values/**
  • **https://buffer.com/resources/create-company-values/**
  • **https://www.threadsculture.com/create-your-core-values**

Creating Your Mission Statement

Vision Statement

Values