A mission statement is a short statement about why a company exists. It should describe what your company does. The mission statement describes an organization’s purpose.

When creating your mission statement ask:

• What is our purpose?
• Why do we exist?
• What do we do? And who do we do it for?
• What would happen if we did not do this?
• Why is it special to work here?

Don’t overcomplicate it. Use simple, clear, memorable language.

Mission Statement Examples

• Asana—To help humanity thrive by enabling the world’s teams to work together effortlessly.
• Atlassian—Unleash the potential of every team.
• Intel—We engineer solutions for our customers’ greatest challenges with reliable, cloud to edge computing, inspired by Moore’s Law.
• Squarespace—Squarespace empowers people with creative ideas to succeed.
• TED—Spread ideas.