What it is
Strategic planning is deciding where you’re going and what matters most right now.
Not everything. The few things.
The process
1. Review
- Where are we actually winning?
- Where are we stuck?
- What did we say we’d do last time, and did we do it?
2. Discuss
- Where are we headed?
- What needs to change?
- What do we need to stop, start, and keep doing?
3. Decide
- One clear direction
- An annual theme, or small set of strategic themes is a great outcome for this step
- A small set of priorities
- 1–3 company OKRs
If you leave with more than this, you didn’t decide.
4. Document