Here you will find a sample version of a GTM Overview. This type of document is great to gain alignment across the leadership & GTM teams of your organization and can be used for internal presentations to provide an overview of your GTM plans.

This Deck Outlines:

• GTM Mission
• GTM at-a-glance
• Goals
• Guiding principles
• Target audience
• Budget
• Org design
• Strategic priorities

This deck is a sample, so feel free to edit, add, or change where appropriate for your organization.

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Here you will find a sample version of a GTM Overview. This document provides organizing principles for your go-to-market approach, which will help you prioritize efforts, set targets, and track performance against those targets. Combined with a GTM Model, it outlines the levers that drive potential revenue outcomes.

This Document Outlines:

• Definitions & Terms
• Product Matrix
• Sales & CS Motions
• Primary Marketing Programs
• Ideal Customer Profile
• Lead Scoring