These GTM models are helpful to:

• Set funnel targets to achieve revenue targets.
• Understand funnel levers that can impact the achievement of revenue targets.
• Track GTM performance in a single view.

For more information on how to use a GTM model, review The Introduction to Creating a GTM Operating System.

These example models are representative of a management tool for assessing GTM performance on an ongoing, active basis in order to understand trends, track against growth goals and make better-informed decisions about the path to goal attainment. Many Arthur Venture partner companies use a model like these to help set targets and track performance.

You can re-create this type of data in other tools & dashboards, but many companies use a sheet like this, even at scale, especially for funnel modeling.

Find the model that fits your business, make a copy of the file and then modify it to fit your specifics.