Hello! I’m Anna Talerico.
This site brings together what I’ve learned while founding, leading, and advising startups through growth, complexity, and change. The goal is to help make the day-to-day work of running a startup more effective, without overengineering it.
I focus on the practical side of go-to-market, leadership, and operations: how teams stay aligned as things become more complex and how to avoid common execution mistakes. The content here reflects recurring challenges and topics I’ve seen as companies grow.
What you’ll find here
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